Ihave always been a great proponent of that old adage: “If it ain’t broke, don’t fix it!” and I still am; but sometimes even though it “ain’t broke” it still needs a little “tweaking” every now and then.
When you are too close to something, you kind of get caught up in it and you “Can’t see the trees for the forest” as they say.
Or like that old pair of shoes you’ve had for a long time. They may be shabby and have holes in them; but they are so comfortable and have formed to your feet you don’t give them a second thought.
Then one day you realize that as comfortable as they have become, they no longer look good and are not doing the job anymore.
This is what happened to me in regards to my web site. I can’t say it hit me all at once to change it, it was a slower process than that.
I had pondered it for awhile; but the task seem overwhelming and I kept putting it off. I kept telling myself.
“This was good and that was relevant and this would work given time.”
After all, it didn’t look that bad and it was doing the job. I have been successfully marketing online since 1999; but there is always the nagging question:
“Could I do better?”
Yes it was plain and simple. Not flashy and glitzy. No animation, streaming video or sound. It was just a basic web site making the statement that I was a small business coach, trying to help people start their own home Internet business like I had done.
Or at least I thought that’s what my site was doing.
Then as I was writing my ebook, “10 Steps to Your Own Home-Based Business” and I got to the Step on designing your web site, I realized I wasn’t exactly practicing what I was preaching.
My site didn’t incorporate everything I was telling my clients that a good business web site should have.
It was time for a change!
Over the years, my web site had gotten away from me and the original purpose I decided to start Cap-Tech.
My mission statement had always been at the very top of my site, right under the logo and said exactly what my web site was about:
“A collection of Work at Home information, Internet Marketing advice and Home Based Business opportunities for anyone who wants to start a Web Based Business!”
The problem became, that as the years passed, my web site became more of a “collection” than anything else. Yes I still gave advice and offered a couple of business opportunities that had sustained me over the years; but my web site had lost its focus.
It’s like when you live in the same house for years, you accumulate things but never seem to get rid of the clutter. Then what eventually happens is that you can’t find what are looking for.
Then to “clean-house” becomes such an overwhelming task that you just keep putting it off until it overtakes you. I kept adding new items and features and making minor changes; but I always kept the same look, feel and structure.
Yes, I made changes since 1999. My first web pages were yellow with red text. When my son first saw it he said, ‘Dad you’ve got a great idea but loose the yellow’.
I also experimented with different text colors on different colored backgrounds. The “rainbow” effect was colorful but not very easy on the eyes.
Then I went to white pages with a red left side navigation strip. My web site remained a variation on that color scheme until now.
I did change the content from time to time but I always kept what worked. Eventually my site became so large the good content, although still there, got buried as I added page after page and made my site the very thing I tell new businesses to avoid.
It became too complex!
The Internet and your web site’s primary purpose is to provide information. Give the people what they are looking for so they won’t have to go elsewhere for it. Unless you are selling what nobody else on the Internet is, you have to make a good case for your visitor to buy from you and not the next guy.
So I read my own ebook “10 Steps to Your Own Home-Based Business” and decided it was time to “clean-house” and revamp cap-tech.com.
The site is still simple, basic and to the point; but that is what a business web site should be. All the animation, glitz and sound can distract your visitor from the very purpose they came to your site. To get some good information and buy your product or service.
A business web site must be clean, crisp and clearly state what its purpose is and how your visitor will benefit from what you have to offer.
It should be easy on the eyes, easy to read and easy to navigate. Your visitor should know where they are at all times and how to get “here from there”. Don’t assume your visitor knows what you are thinking…tell them exactly what you want them to do.
If you make your web site a pleasant experience for your visitors they will stay, and the longer they hang around the better your chance of making a sale.
Now I don’t say that this new web site will be my last change, after all the Internet is always changing and I learn more all the time.
Besides there is a creative side of me that will always be looking for something new and different.